Thinker. Blinker.
Boundary breaker.

My name is Mo Rashidi (morash), a digital product designer with almost a decade of experience in product design (aka UI/UX). Passionately translating ideas into extraordinary clean digital experiences users truly desire.

Bringing brand aspirations to life.

Backboned with years of experience in diverse sectors including Government, E-commerce, Fintech and payment solutions, SaaS products, and telecommunications, I design human-centric experiences that really works for users.


Decade in
UI & Visual design


Years of experience in UX design


Design projects completed


Sectors of Products and Businesses





A comprehensive mobile app designed to help panic attack victims in coping.


As the design director of the project, we designed an end-to-end experience for abler®, helping panic attack victims with the hard moments and getting customized insights to track their coping mechanism progress.


UAE Federal Design System

Bringing user experience consistency to UAE's government entities and authorities' websites.


I had the honor to work with OrikamiLab® on a Design Language System (DLS) that presents a manual for federal government entities (FGEs) to plan and arrange content on their websites with simplicity and creativity. The system sets all visual design elements and rules required to optimize usability and user experience (UX) on federal government websites.


1.AE Unified Digital Platform

Consolidating over 700 federal 🇦🇪 digital services into a single mobile app


I was the design lead in OrikamiLab® on 1.AE project, aka The Unified Digital Platform (UDP), stands as the region's boldest governmental initiative, consolidating over 700 federal digital services into a single mobile app, offering an unparalleled user experience.


Abreto Cloud Service App

Abreto is MTN Irancell's cloud service offering unique and convinient cloud environment for almost every day to day need with accessibility and user-centric design in mind.


Design Tools 🎨

Figma / Adobe Xd, Ai, Ps, Ae
Hotjar & Mixpanel / Maze

Design Process 🔍

Researching / Benchmarking / Auditing
Wireframing / Prototyping / User testing

Development 💻

Webflow / Framer


Product Design

From ideation and wireframing to modern interface design and user testing, I design mobile app and websites users truly desire.


I help teams visualize business identities with modern, memorable and minimal visual identity design.

& Management

Startups and teams hire me to be embedded on their team for direct support on approach, expansion, revision, and enhancing their products.


Working with Mo on a project with Federal impact has been a great example of collaboration that was not only fueled by his excellent design expertise but also his relentless enthusiasm for the details. His process inspired the team and our clients to delve to greater details of what is possible.

Richie Nainaney / OrikamiLab


Let's grab a coffee and

Connect for collab